Onsite on our digital properties or offsite across the web and social channels, Walmart display ads deliver results you can measure – in our stores, too. AD
Increase product sales and visibility and defend your market share with cost-effective ads that reach customers as they search and browse Walmart.com.
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How can you advertise on Walmart Marketplace?
Like Amazon, Walmart Marketplace offers several advertising options to qualifying sellers. You can create ads that appear when users browse relevant categories and search results. Companies also have the flexibility of promoting their product or their brand.
In comparison to Amazon, however, Walmart Marketplace has strict eligibility and ad spend requirements. Businesses must submit an ad application to Walmart Marketplace, as well as commit to a minimum monthly spend of $1000.
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While you can oversee your ad strategy in-house, Walmart Marketplace offers ad management services for campaigns with a budget of $25,000 or more. If your business spends less than that, you can always partner with an agency that specializes in Walmart Marketplace advertising, like WebFX.
Where does Walmart advertise?
Walmart uses many different ways to advertise, such as commercials on TV, billboards, social media, and eCommerce websites. They offer safe shipping options that give online customers the best quality of service.
How does Walmart do advertising?
How and when do Sponsored Products ads appear? Walmart’s algorithm serves Sponsored Products ads based on the product’s relevancy and the cost-per-click (CPC) bid price. To determine relevancy the algorithm looks at qualities such as product title and description, click frequency and product category.
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How do I start an ad at Walmart?
The 6 steps for advertising on Walmart Marketplace
- Become a Walmart Marketplace seller. If your company isn’t active on Walmart Marketplace, start by applying. …
- Launch your product catalog. …
- Request advertising access. …
- Attend Walmart advertising webinar. …
- Login to Walmart ad platform. …
- Launch your ad campaign.
Can you advertise at Walmart?
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Types of Walmart Marketplace Advertising
Though Walmart offers an impressive portfolio of digital ad options, in-store experiences and off-site media opportunities, its primary online offerings include Sponsored Products, Sponsored Brands, Onsite Display and Offsite Display.
Types of Walmart Marketplace Advertising
Walmart Connect is the marketplace’s hub for advertisers to connect with customers. It gives third-party vendors a place to advertise with Walmart customers via Walmart.com, the company’s app or in its many physical stores. Walmart also has a demand-side platform, allowing advertisers to promote products across selected third-party sites.
Though Walmart offers an impressive portfolio of digital ad options, in-store experiences and off-site media opportunities, its primary online offerings include Sponsored Products, Sponsored Brands, Onsite Display and Offsite Display.
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Sponsored Products
Walmart offers brands a way to easily catch shoppers’ eyes with multiple placement options, including:
- Search In-Grid Results: cost-per-click ads that appear within the first three pages of search results
- Carousels: groupings of sponsored products that appear on search, category, browse, curated shelf and product detail pages, as well as the homepage
- The Buy Box: a coveted spot on product detail pages featuring an alternate or complementary product
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Sponsored Brands
These search ads showcase an entire brand with opportunities to display logos and multiple products through the Walmart:
- Search Brand Amplifier: placements that feature a brand’s logo, custom headline and up to four product SKUs
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Onsite Display
These are ads that display on Walmart.com and the Walmart app.
Offsite Display
These are ads that display on external sites, including social media and other relevant websites.
Who is Walmart’s ad agency?
Publicis Groupe
“We are thrilled to bring Publicis Groupe on board as our media agency. We are impressed with their people, their marketing thought leadership and their expertise in full-funnel planning, execution and measurement capabilities.